4 Ways Subtracting Choices Becomes a Plus
Who hasn’t been discouraged by lack of follow through or falling short of a desired goal or milestone? There are probably some good objective reasons why this occurred. But one that may go undetected is the surplus of options that we encounter. That might sound strange, for it seems at first glance that options are what allows us to choose well.
Research has shown that too many choices can lead to discouragement, frustration, and ultimately a failure. Fewer choices = better results.
What we label a “lack of willpower” could in fact be too many choices.
There is a famous experiment on the purchase of jams entitled When choice is demotivating. When too many choices of jams (24-30), were presented, sales plummeted. When the choices were limited to 6, sales increased.
This goes against the premise that is promoted in our modern information society. We talk about options as though they were the key to success and satisfaction. It’s a false assumption. We need information like we need food. Yet too much food leads to obesity. It’s time to ban
We want more choices because information is addictive. Dopamine causes you to want, desire, seek out and search. Dopamine makes you curious about ideas and fuels your search for more information.
It’s nice to have options. Having a few options is better than having none. But too many choices can cripple our ability to succeed. The researchers call it “choice overload.” Reducing our choices can be beneficial.
Here are 4 ways subtracting our choices can become a plus.
1.Fewer choices deliver more satisfaction. Variety is the spice of life, but only to an extent. Too much variety can sour life. Making choices with our values in mind helps point out where the spice of life ends and sourness begins. When “limiting our options” is guided by what is important to us, our options bring personal satisfaction. These become value-based options instead of a smorgasbord of choices.
2. Fewer choices create energy. Extensive choices can have demotivating consequences. When the options are fewer we are more energized to participate. This is true whether we are shopping, joining, investing, or goal setting. The never ending choices do more immobilizing than motivating.Continue Reading